Localisation report
deel.com
Product: Deel is a global people platform for hiring, managing, paying, and equipping teams in 150+ countries. It provides payroll, HR, IT, benefits, hiring, mobility, and compliance solutions.
Brand voice: global, streamlined, confident
Localisation score
75/100
GoodThe website is generally well localised, with some issues to improve.
Sampled 12 pages across technical, linguistic, contextual, and visual localisation credits. How we score localisation audits
Rank #9 of 24 public audits
Page returned HTTP 404
A sampled localisation URL did not return a successful HTML response. Affects 2 sampled pages.
Found here
Sampled page · document
https://www.deel.com/ko-kr/What we saw
HTTP 404 Seen on 2 pages, e.g. https://www.deel.com/ko-kr/, https://www.deel.com/zh-tw/
How to fix it
Fix the localized URL so it returns a successful HTML response.
hreflang target returns HTTP 404
Alternate link for ko-kr points to a failing URL. Affects 20 sampled pages.
Found here
Document head · <link rel="alternate" hreflang>
https://www.deel.com/ko-kr/What we saw
<link rel="alternate" hreflang="ko-kr" href="https://www.deel.com/ko-kr/"> returns HTTP 404 Seen on 2 pages, e.g. https://www.deel.com/ko-kr/, https://www.deel.com/zh-tw/
How to fix it
Fix the ko-kr hreflang target so it returns a successful HTML response.
No CJK-capable font detected
A ko-kr page shows CJK text but the embedded/inline font stack has no known CJK typeface. Affects 2 sampled pages.
Found here
Page body · font-family
https://www.deel.com/ko-kr/What we saw
font-family: Inter, BagossStandardVF, BagossCondensedFont, inherit, var(--font-bagoss-condensed) Seen on 2 pages, e.g. https://www.deel.com/ko-kr/, https://www.deel.com/zh-tw/
How to fix it
Include a CJK font such as Noto Sans CJK, Malgun Gothic, Hiragino, or PingFang in the stack.
6 passed · 23 to fix · 6 not applicable
Locale routing
Fail44technicalLocalized pages should use a consistent URL structure and resolve successfully.
Page returned HTTP 404
A sampled localisation URL did not return a successful HTML response. Affects 2 sampled pages.
Found here
Sampled page · document
https://www.deel.com/ko-kr/What we saw
HTTP 404 Seen on 2 pages, e.g. https://www.deel.com/ko-kr/, https://www.deel.com/zh-tw/
How to fix it
Fix the localized URL so it returns a successful HTML response.
Language switcher
Fail75technicalVisitors should move between locales without losing the current page.
hreflang
Fail0technicalLocalized versions should be linked with valid, reciprocal hreflang including self and x-default.
hreflang target returns HTTP 404
Alternate link for ko-kr points to a failing URL. Affects 20 sampled pages.
Found here
Document head · <link rel="alternate" hreflang>
https://www.deel.com/ko-kr/What we saw
<link rel="alternate" hreflang="ko-kr" href="https://www.deel.com/ko-kr/"> returns HTTP 404 Seen on 2 pages, e.g. https://www.deel.com/ko-kr/, https://www.deel.com/zh-tw/
How to fix it
Fix the ko-kr hreflang target so it returns a successful HTML response.
Sitemap
Fail70technicalLike Lighthouse: a valid XML sitemap must be discoverable, robots.txt should reference it with an absolute Sitemap: URL, and localized URLs should appear for published locales.
Sitemap omits some published locales
Locale-prefixed pages for fr, de, es, pt, ja, nl, ko, sv, da do not appear in sampled sitemap URLs.
Found here
Sitemap · sitemap.xml
https://www.deel.com/sitemap.xmlWhat we saw
Sitemap locales in sample: zh; missing: fr, de, es, pt, ja, nl, ko, sv, da
How to fix it
Include URLs for every published locale prefix in the sitemap.
Structured data
Fail0technicalJSON-LD inLanguage should match the page locale when structured data is present.
Structured data omits inLanguage
JSON-LD is present but does not declare inLanguage on sampled pages.
Found here
JSON-LD · <script type="application/ld+json">
https://www.deel.com/What we saw
WebPage is present but inLanguage is missing
How to fix it
Set JSON-LD inLanguage to match each page locale.
Accessibility localisation
Fail82technicallang, aria-label, and alt text should match the page locale.
Sampled document language matches locale
The sampled English, French, and German pages declare matching HTML language codes. The evidence does not expose aria-label or alt attributes, so those aspects cannot be fully verified.
Found here
Document root · <html>
https://www.deel.com/fr/What we saw
"url":"https://www.deel.com/fr/","status":200,"htmlLang":"fr"; "url":"https://www.deel.com/de/","status":200,"htmlLang":"de"
How to fix it
Audit all localized pages’ aria-label and alt attributes, and ensure each localized string matches the declared page language.
Terminology consistency
Fail40linguisticImportant concepts should not be translated differently across pages.
Terminology inconsistency
"Necessary 92" appears both untranslated and translated across fr pages. Affects 127 sampled pages.
Found here
Header · <nav> or <button>
https://www.deel.com/fr/What we saw
"Necessary 92" appears untranslated on some fr pages and translated on others Seen on 10 pages, e.g. https://www.deel.com/fr/, https://www.deel.com/de/, https://www.deel.com/es/
How to fix it
Use one translated label for "Necessary 92" across fr pages.
Translation accuracy
Fail78linguisticTarget copy should preserve the source meaning, numbers, and product actions.
Cookie consent copy remains in English
The French and German page evidence contains English cookie-consent text instead of localized copy.
Found here
Cookie consent · modal text
https://www.deel.com/fr/What we saw
"url":"https://www.deel.com/fr/" ... "text":"Consent Details ... About This website uses cookies We use cookies to improve your experience, analyze traffic, support marketing, and share usage data with our advertising, social media, and analytics partners."
How to fix it
Translate the cookie-consent interface and supporting text for each target locale.
Unresolved localization placeholders are exposed
A cookie-consent button exposes an unresolved IAB localization token rather than user-facing text.
Found here
Cookie consent · <button>
https://www.deel.com/fr/What we saw
"buttons":["Necessary 92","Preferences 7","Statistics 138","Marketing 108","Unclassified 888","[#IABV2_LABEL_PURPOSES#]"]
How to fix it
Resolve the IAB localization token before rendering and provide a localized accessible label.
Fluency
Fail80linguisticCopy should sound natural, without grammar issues or machine-translation artifacts.
English cookie text interrupts localized fluency
The French and German page samples include a long block of untranslated English cookie-consent copy.
Found here
Cookie consent · modal text
https://www.deel.com/fr/What we saw
"text":"... About This website uses cookies We use cookies to improve your experience, analyze traffic, support marketing, and share usage data with our advertising, social media, and analytics partners."
How to fix it
Replace the English consent text with professionally reviewed translations for each locale.
Technical placeholder appears as visible UI copy
The unresolved token is a machine-generated artifact and does not read as natural interface language.
Found here
Cookie consent · <button>
https://www.deel.com/fr/What we saw
"[#IABV2_LABEL_PURPOSES#]"
How to fix it
Fix the consent-component translation lookup so the resolved localized label is rendered.
Grammar and style
Fail87linguisticLocale-specific capitalization, punctuation, formality, and agreement should be correct.
German heading uses nonstandard adjective capitalization
The German heading capitalizes the adjective “Globale” in a way that is inconsistent with standard German sentence-style capitalization.
Found here
Hero · heading
https://www.deel.com/de/What we saw
"headings":["Stellen, verwalten, bezahlen und ausrüsten Sie jeden, überall.","Die Globale Personalplattform","Deel Payroll","Deel HR"]
How to fix it
Change the heading to “Die globale Personalplattform” unless the brand’s approved style guide explicitly requires title case.
CTA intent
Fail84contextualLocalized calls to action should communicate the intended product action.
UI context
Fail79contextualTranslations should fit the UI component: button, nav, form, modal, or error.
Cookie-consent control exposes an unresolved label
A button in the consent interface displays a localization token, which is unsuitable for a user-facing control.
Found here
Cookie consent · <button>
https://www.deel.com/fr/What we saw
"buttons":["Necessary 92","Preferences 7","Statistics 138","Marketing 108","Unclassified 888","[#IABV2_LABEL_PURPOSES#]"]
How to fix it
Render the translated human-readable label instead of the unresolved token.
Product context
Fail88contextualLanguage should match product concepts such as plans, settings, and workflows.
Contextual meaning
Fail88contextualStrings should be judged in surrounding page and component context, not in isolation.
Audience context
Fail89contextualLanguage should fit the intended audience, such as consumer, enterprise, or developer.
Text expansion
Fail40visualLonger translations should not create obvious length pressure versus the source UI.
Localized text is much longer than the source
A fr string is 283% the length of the source, which often causes overflow. Affects 49 sampled pages.
Found here
Control · <button>
https://www.deel.com/fr/What we saw
EN "Secure visas" → FR "Gérer les RH et les collaborateurs" (283%) Seen on 11 pages, e.g. https://www.deel.com/fr/, https://www.deel.com/de/, https://www.deel.com/es/
How to fix it
Shorten the translation or give the control more room so the longer copy does not overflow.
Font and script support
Fail62visualTypography should support the target script without generic fallback-only stacks, tofu glyphs, or missing CJK fonts.
No CJK-capable font detected
A ko-kr page shows CJK text but the embedded/inline font stack has no known CJK typeface. Affects 2 sampled pages.
Found here
Page body · font-family
https://www.deel.com/ko-kr/What we saw
font-family: Inter, BagossStandardVF, BagossCondensedFont, inherit, var(--font-bagoss-condensed) Seen on 2 pages, e.g. https://www.deel.com/ko-kr/, https://www.deel.com/zh-tw/
How to fix it
Include a CJK font such as Noto Sans CJK, Malgun Gothic, Hiragino, or PingFang in the stack.
Localized images and assets
Fail84visualLanguage-specific images and alt text should match the page locale.
Visual hierarchy
Fail55visualLocalization should not make headings or CTAs lose scanability.
Heading is excessively long
A localized heading may crowd the visual hierarchy. Affects 7 sampled pages.
Found here
Page body · heading
https://www.deel.com/What we saw
Get the latest insights on today's world of work delivered straight to your inbox. Seen on 7 pages, e.g. https://www.deel.com/, https://www.deel.com/fr/, https://www.deel.com/de/
How to fix it
Shorten the heading so it does not crowd the visual hierarchy.
Component consistency
Fail70visualRepeated components should stay visually consistent across locales.
Repeated components differ across locales
Button counts differ between the source locale and ko.
Found here
Page body · <button>
https://www.deel.com/ko-kr/What we saw
Source locale has 33 buttons; ko has 7.
How to fix it
Keep the same repeated controls across locales, or drop unused ones on purpose.
Text overflow
Fail82visualText should not clip, truncate unexpectedly, or overflow buttons and navigation.
Layout breakage
Fail82visualLocalized pages should not overlap, break grids, or overflow modals.
Responsive localisation
Fail82visualLocalized layouts should hold up across mobile, tablet, and desktop widths.
Page returned HTTP 404
A sampled localisation URL did not return a successful HTML response. Affects 2 sampled pages.
Found here
Sampled page · document
https://www.deel.com/ko-kr/What we saw
HTTP 404 Seen on 2 pages, e.g. https://www.deel.com/ko-kr/, https://www.deel.com/zh-tw/
How to fix it
Fix the localized URL so it returns a successful HTML response.
hreflang target returns HTTP 404
Alternate link for ko-kr points to a failing URL. Affects 20 sampled pages.
Found here
Document head · <link rel="alternate" hreflang>
https://www.deel.com/ko-kr/What we saw
<link rel="alternate" hreflang="ko-kr" href="https://www.deel.com/ko-kr/"> returns HTTP 404 Seen on 2 pages, e.g. https://www.deel.com/ko-kr/, https://www.deel.com/zh-tw/
How to fix it
Fix the ko-kr hreflang target so it returns a successful HTML response.
Sitemap omits some published locales
Locale-prefixed pages for fr, de, es, pt, ja, nl, ko, sv, da do not appear in sampled sitemap URLs.
Found here
Sitemap · sitemap.xml
https://www.deel.com/sitemap.xmlWhat we saw
Sitemap locales in sample: zh; missing: fr, de, es, pt, ja, nl, ko, sv, da
How to fix it
Include URLs for every published locale prefix in the sitemap.
Structured data omits inLanguage
JSON-LD is present but does not declare inLanguage on sampled pages.
Found here
JSON-LD · <script type="application/ld+json">
https://www.deel.com/What we saw
WebPage is present but inLanguage is missing
How to fix it
Set JSON-LD inLanguage to match each page locale.
Terminology inconsistency
"Necessary 92" appears both untranslated and translated across fr pages. Affects 127 sampled pages.
Found here
Header · <nav> or <button>
https://www.deel.com/fr/What we saw
"Necessary 92" appears untranslated on some fr pages and translated on others Seen on 10 pages, e.g. https://www.deel.com/fr/, https://www.deel.com/de/, https://www.deel.com/es/
How to fix it
Use one translated label for "Necessary 92" across fr pages.
Localized text is much longer than the source
A fr string is 283% the length of the source, which often causes overflow. Affects 49 sampled pages.
Found here
Control · <button>
https://www.deel.com/fr/What we saw
EN "Secure visas" → FR "Gérer les RH et les collaborateurs" (283%) Seen on 11 pages, e.g. https://www.deel.com/fr/, https://www.deel.com/de/, https://www.deel.com/es/
How to fix it
Shorten the translation or give the control more room so the longer copy does not overflow.
No CJK-capable font detected
A ko-kr page shows CJK text but the embedded/inline font stack has no known CJK typeface. Affects 2 sampled pages.
Found here
Page body · font-family
https://www.deel.com/ko-kr/What we saw
font-family: Inter, BagossStandardVF, BagossCondensedFont, inherit, var(--font-bagoss-condensed) Seen on 2 pages, e.g. https://www.deel.com/ko-kr/, https://www.deel.com/zh-tw/
How to fix it
Include a CJK font such as Noto Sans CJK, Malgun Gothic, Hiragino, or PingFang in the stack.
No Korean word-break rule found in sampled CSS
Embedded CSS was found, but it does not declare word-break: keep-all for Hangul.
Found here
CSS · word-break
https://www.deel.com/ko-kr/What we saw
Sampled <style>/inline CSS declares fonts but no word-break: keep-all
How to fix it
Add word-break: keep-all for Korean text containers.
Heading is excessively long
A localized heading may crowd the visual hierarchy. Affects 7 sampled pages.
Found here
Page body · heading
https://www.deel.com/What we saw
Get the latest insights on today's world of work delivered straight to your inbox. Seen on 7 pages, e.g. https://www.deel.com/, https://www.deel.com/fr/, https://www.deel.com/de/
How to fix it
Shorten the heading so it does not crowd the visual hierarchy.
Repeated components differ across locales
Button counts differ between the source locale and ko.
Found here
Page body · <button>
https://www.deel.com/ko-kr/What we saw
Source locale has 33 buttons; ko has 7.
How to fix it
Keep the same repeated controls across locales, or drop unused ones on purpose.
Sampled document language matches locale
The sampled English, French, and German pages declare matching HTML language codes. The evidence does not expose aria-label or alt attributes, so those aspects cannot be fully verified.
Found here
Document root · <html>
https://www.deel.com/fr/What we saw
"url":"https://www.deel.com/fr/","status":200,"htmlLang":"fr"; "url":"https://www.deel.com/de/","status":200,"htmlLang":"de"
How to fix it
Audit all localized pages’ aria-label and alt attributes, and ensure each localized string matches the declared page language.
Cookie consent copy remains in English
The French and German page evidence contains English cookie-consent text instead of localized copy.
Found here
Cookie consent · modal text
https://www.deel.com/fr/What we saw
"url":"https://www.deel.com/fr/" ... "text":"Consent Details ... About This website uses cookies We use cookies to improve your experience, analyze traffic, support marketing, and share usage data with our advertising, social media, and analytics partners."
How to fix it
Translate the cookie-consent interface and supporting text for each target locale.
Unresolved localization placeholders are exposed
A cookie-consent button exposes an unresolved IAB localization token rather than user-facing text.
Found here
Cookie consent · <button>
https://www.deel.com/fr/What we saw
"buttons":["Necessary 92","Preferences 7","Statistics 138","Marketing 108","Unclassified 888","[#IABV2_LABEL_PURPOSES#]"]
How to fix it
Resolve the IAB localization token before rendering and provide a localized accessible label.
English cookie text interrupts localized fluency
The French and German page samples include a long block of untranslated English cookie-consent copy.
Found here
Cookie consent · modal text
https://www.deel.com/fr/What we saw
"text":"... About This website uses cookies We use cookies to improve your experience, analyze traffic, support marketing, and share usage data with our advertising, social media, and analytics partners."
How to fix it
Replace the English consent text with professionally reviewed translations for each locale.
Technical placeholder appears as visible UI copy
The unresolved token is a machine-generated artifact and does not read as natural interface language.
Found here
Cookie consent · <button>
https://www.deel.com/fr/What we saw
"[#IABV2_LABEL_PURPOSES#]"
How to fix it
Fix the consent-component translation lookup so the resolved localized label is rendered.
German heading uses nonstandard adjective capitalization
The German heading capitalizes the adjective “Globale” in a way that is inconsistent with standard German sentence-style capitalization.
Found here
Hero · heading
https://www.deel.com/de/What we saw
"headings":["Stellen, verwalten, bezahlen und ausrüsten Sie jeden, überall.","Die Globale Personalplattform","Deel Payroll","Deel HR"]
How to fix it
Change the heading to “Die globale Personalplattform” unless the brand’s approved style guide explicitly requires title case.
Cookie-consent control exposes an unresolved label
A button in the consent interface displays a localization token, which is unsuitable for a user-facing control.
Found here
Cookie consent · <button>
https://www.deel.com/fr/What we saw
"buttons":["Necessary 92","Preferences 7","Statistics 138","Marketing 108","Unclassified 888","[#IABV2_LABEL_PURPOSES#]"]
How to fix it
Render the translated human-readable label instead of the unresolved token.
de
The sampled German hero heading has a likely capitalization issue.
“Die Globale Personalplattform”
In standard German sentence-style capitalization, the adjective would normally be lowercase: “Die globale Personalplattform.”
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