Localisation report

Luxury Escapes

Travel and hospitality

luxuryescapes.com

Product: A travel booking platform offering hotels, homes and villas, tours, cruises, flights, experiences, and travel packages. It highlights exclusive offers and accommodation packages at special prices.

Brand voice: Upscale, promotional, travel-inspiring

Localisation score

64/100

Needs improvement

Users may encounter noticeable localisation problems.

76Technical Audit
0Linguistic Audit
100Contextual Audit
100Visual Audit

Audited: Oct 24, 2026Scope: Public smart sample · technical, linguistic, contextual, and visual creditsConfidence: Indicative health check from sampled pages — not a full site crawl.

Sampled 15 pages across technical, linguistic, contextual, and visual localisation credits. How we score localisation audits

How you compare

Rank #2 of 2 public audits

Public average: 73/100

See the full leaderboard

Fix first

1
high
URL locale and html lang disagree
Path locale sa expects html lang sa, but the page declares ar. Affects 9 sampled pages.
See details
2
high
hreflang is not reciprocal
This page lists https://luxuryescapes.com/fr/fr as its fr-FR alternate, but that page does not link back. Search engines ignore one-way hreflang. Affects 12 sampled pages.
See details
3
high
Untranslated call to action
A de page still uses source-language CTA copy. Affects 4 sampled pages.
See details

Audit criteria

7 passed · 1 to watch · 4 to fix · 12 not applicable

Needs attention (4)

Locale detection
Fail40technicalWeight 3
Pages should declare a correct html lang that matches the URL and content locale.
- hightechnical · 95% confidence
  URL locale and html lang disagree
  Path locale sa expects html lang sa, but the page declares ar. Affects 9 sampled pages.
  Found here
  Document head · <html lang>
  https://luxuryescapes.com/sa/ar-SA
  What we saw
  <html lang="ar"> while the path locale is sa Seen on 9 pages, e.g. https://luxuryescapes.com/sa/ar-SA, https://luxuryescapes.com/us/es-ES/support?mrid=7209f63f-4c94-419d-b80f-ee129571469a&mrvid=01bd4800-114a-411b-9545-9b9112f8ffc4, https://luxuryescapes.com/us/es-ES/trip-planner/…
  How to fix it
  Set html lang="sa" so it matches this page’s URL locale.
hreflang
Fail27technicalWeight 3
Localized versions should be linked with valid, reciprocal hreflang including self and x-default.
- mediumtechnical · 95% confidence
  Missing hreflang self-reference
  The page lists hreflang alternates but does not include itself. Affects 11 sampled pages.
  Found here
  Document head · <link rel="alternate" hreflang>
  https://luxuryescapes.com/us?mrid=7209f63f-4c94-419d-b80f-ee129571469a&mrvid=01bd4800-114a-411b-9545-9b9112f8ffc4
  What we saw
  <link rel="alternate" hreflang="de-DE" href="https://luxuryescapes.com/de/de/"> <link rel="alternate" hreflang="fr-FR" href="https://luxuryescapes.com/fr/fr/"> <link rel="alternate" hreflang="ar-SA" href="https://luxuryescapes.com/sa/ar-SA/"> <link rel="alternate" hreflang="es-ES…
  How to fix it
  Add a self-referencing hreflang alternate for this page.
- hightechnical · 96% confidence
  hreflang is not reciprocal
  This page lists https://luxuryescapes.com/fr/fr as its fr-FR alternate, but that page does not link back. Search engines ignore one-way hreflang. Affects 12 sampled pages.
  Found here
  Document head · <link rel="alternate" hreflang>
  https://luxuryescapes.com/us?mrid=7209f63f-4c94-419d-b80f-ee129571469a&mrvid=01bd4800-114a-411b-9545-9b9112f8ffc4
  What we saw
  https://luxuryescapes.com/us?mrid=7209f63f-4c94-419d-b80f-ee129571469a&mrvid=01bd4800-114a-411b-9545-9b9112f8ffc4 → https://luxuryescapes.com/fr/fr (hreflang="fr-FR"), no return link Seen on 3 pages, e.g. https://luxuryescapes.com/us?mrid=7209f63f-4c94-419d-b80f-ee129571469a&mrvi…
  How to fix it
  Make every alternate list the same full set of URLs, including a link back to this page.
Sitemap
Fail60technicalWeight 1
Like Lighthouse: a valid XML sitemap must be discoverable, robots.txt should reference it with an absolute Sitemap: URL, and localized URLs should appear for published locales.
- mediumtechnical · 90% confidence
  Sitemap is missing localized URLs
  A sitemap was found, but sampled entries include no locale URLs or hreflang alternates.
  Found here
  Sitemap · sitemap.xml
  https://luxuryescapes.com/sitemap.xml
  What we saw
  Sitemap https://luxuryescapes.com/sitemap.xml has no locale URLs in the sample
  How to fix it
  Include localized URLs in the sitemap for every published locale.
Translation completeness
Fail0linguisticWeight 5
Localized pages should not leave source-language copy in place, except brand names and URLs.
- highlinguistic · 92% confidence
  Untranslated call to action
  A de page still uses source-language CTA copy. Affects 4 sampled pages.
  Found here
  Primary action · <button>
  https://luxuryescapes.com/de/de?mrid=7209f63f-4c94-419d-b80f-ee129571469a&mrvid=01bd4800-114a-411b-9545-9b9112f8ffc4
  What we saw
  Primary CTA: "HotelsHotels" Seen on 4 pages, e.g. https://luxuryescapes.com/de/de?mrid=7209f63f-4c94-419d-b80f-ee129571469a&mrvid=01bd4800-114a-411b-9545-9b9112f8ffc4, https://luxuryescapes.com/fr/fr, https://luxuryescapes.com/sa/ar-SA
  How to fix it
  Translate leftover source-language CTAs to match the surrounding locale copy.

Worth a look (1)

Localized SEO metadata
Watch88technicalWeight 2
Titles, descriptions, and og:locale should be localized per locale.
- mediumtechnical · 95% confidence
  og:locale does not match the page
  og:locale is ar_SA_u_nu_latn on a sa page.
  Found here
  Document head · <meta property="og:locale">
  https://luxuryescapes.com/sa/ar-SA
  What we saw
  <meta property="og:locale" content="ar_SA_u_nu_latn"> on a sa page
  How to fix it
  Set og:locale to match the sa page locale.

Passed audits (7)

AI-assessed, not scored (11)

Not applicable (12)

Other findings

Findings not listed under a criterion above.

infotechnical · 95% confidence
Structured data omits inLanguage
JSON-LD is present but does not declare inLanguage on sampled pages.
Found here
JSON-LD · <script type="application/ld+json">
https://luxuryescapes.com/us?mrid=7209f63f-4c94-419d-b80f-ee129571469a&mrvid=01bd4800-114a-411b-9545-9b9112f8ffc4
What we saw
Organization is present but inLanguage is missing
How to fix it
Set JSON-LD inLanguage to match each page locale.

Detected locales

Arabic (Saudi Arabia)
ar-sa · hreflang
German (Germany)
de-de · hreflang
Australian English
en-au · URL path
American English
en-us · URL path
European Spanish
es-es · hreflang
French (France)
fr-fr · hreflang
Sanskrit
sa · URL path

Pages sampled

Next step

Solid baseline with room to improve. Claim this domain to monitor locales as you ship, or book an audit review.

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