Localisation report
smartling.com
Product: Smartling provides end-to-end localization and translation services, including translation management, AI-powered translation, quality evaluation, integrations, web translation, and analytics. Its platform helps enterprises manage and automate multilingual content across platforms.
Brand voice: clear, enterprise-focused, results-oriented
Localisation score
73/100
Needs improvementUsers may encounter noticeable localisation problems.
Sampled 15 pages across technical, linguistic, contextual, and visual localisation credits. How we score localisation audits
Rank #12 of 24 public audits
Language links return to the homepage
Locale links were found, but they appear to drop the current page path.
Found here
Header · <nav> language links
https://www.smartling.com/privacy/What we saw
<a href="https://help.smartling.com/hc/en-us">Help Center Find articles, walk-throughs, and tutorials on a variety of Smartling topics</a> drops the current page path
How to fix it
Point language-switcher links at the equivalent localized path, not the locale homepage.
Valid sitemap not found
No fetchable XML sitemap with URL entries was found at /sitemap.xml or via robots.txt.
Found here
Sitemap · sitemap.xml
https://www.smartling.com/sitemap.xmlWhat we saw
robots.txt references https://www.smartling.com/sitemap.xml, but no sitemap returned usable <loc> entries
How to fix it
Publish a valid XML sitemap and reference it from robots.txt with an absolute Sitemap: URL.
Structured data omits inLanguage
JSON-LD is present but does not declare inLanguage on sampled pages.
Found here
JSON-LD · <script type="application/ld+json">
https://www.smartling.com/What we saw
FAQPage is present but inLanguage is missing
How to fix it
Set JSON-LD inLanguage to match each page locale.
5 passed · 6 to fix · 24 not applicable
Language switcher
Fail58technicalVisitors should move between locales without losing the current page.
Language links return to the homepage
Locale links were found, but they appear to drop the current page path.
Found here
Header · <nav> language links
https://www.smartling.com/privacy/What we saw
<a href="https://help.smartling.com/hc/en-us">Help Center Find articles, walk-throughs, and tutorials on a variety of Smartling topics</a> drops the current page path
How to fix it
Point language-switcher links at the equivalent localized path, not the locale homepage.
Sitemap
Fail18technicalLike Lighthouse: a valid XML sitemap must be discoverable, robots.txt should reference it with an absolute Sitemap: URL, and localized URLs should appear for published locales.
Valid sitemap not found
No fetchable XML sitemap with URL entries was found at /sitemap.xml or via robots.txt.
Found here
Sitemap · sitemap.xml
https://www.smartling.com/sitemap.xmlWhat we saw
robots.txt references https://www.smartling.com/sitemap.xml, but no sitemap returned usable <loc> entries
How to fix it
Publish a valid XML sitemap and reference it from robots.txt with an absolute Sitemap: URL.
Structured data
Fail20technicalJSON-LD inLanguage should match the page locale when structured data is present.
Structured data omits inLanguage
JSON-LD is present but does not declare inLanguage on sampled pages.
Found here
JSON-LD · <script type="application/ld+json">
https://www.smartling.com/What we saw
FAQPage is present but inLanguage is missing
How to fix it
Set JSON-LD inLanguage to match each page locale.
Terminology consistency
Fail50linguisticImportant concepts should not be translated differently across pages.
Localized terminology cannot be verified
The supplied evidence lists multiple locales but exposes only English page content, so terminology consistency across localized pages cannot be assessed.
Found here
What we saw
"locales":["da","de","en","es-mx","fr-ca","it","nl","pt","se","zh"] and the shown page has "htmlLang":"en" with headings such as "Transform translation into a growth engine".
How to fix it
Provide equivalent localized page extracts for comparison of recurring product and business terms.
Localized images and assets
Fail88visualLanguage-specific images and alt text should match the page locale.
Visual hierarchy
Fail55visualLocalization should not make headings or CTAs lose scanability.
Heading is excessively long
A localized heading may crowd the visual hierarchy. Affects 6 sampled pages.
Found here
Page body · heading
https://www.smartling.com/What we saw
Smartling can handle your entire enterprise, from marketing to learning and development. Seen on 5 pages, e.g. https://www.smartling.com/, https://www.smartling.com/software/translation-analytics/, https://www.smartling.com/software/cat-tool/
How to fix it
Shorten the heading so it does not crowd the visual hierarchy.
Language links return to the homepage
Locale links were found, but they appear to drop the current page path.
Found here
Header · <nav> language links
https://www.smartling.com/privacy/What we saw
<a href="https://help.smartling.com/hc/en-us">Help Center Find articles, walk-throughs, and tutorials on a variety of Smartling topics</a> drops the current page path
How to fix it
Point language-switcher links at the equivalent localized path, not the locale homepage.
Valid sitemap not found
No fetchable XML sitemap with URL entries was found at /sitemap.xml or via robots.txt.
Found here
Sitemap · sitemap.xml
https://www.smartling.com/sitemap.xmlWhat we saw
robots.txt references https://www.smartling.com/sitemap.xml, but no sitemap returned usable <loc> entries
How to fix it
Publish a valid XML sitemap and reference it from robots.txt with an absolute Sitemap: URL.
Structured data omits inLanguage
JSON-LD is present but does not declare inLanguage on sampled pages.
Found here
JSON-LD · <script type="application/ld+json">
https://www.smartling.com/What we saw
FAQPage is present but inLanguage is missing
How to fix it
Set JSON-LD inLanguage to match each page locale.
Heading is excessively long
A localized heading may crowd the visual hierarchy. Affects 6 sampled pages.
Found here
Page body · heading
https://www.smartling.com/What we saw
Smartling can handle your entire enterprise, from marketing to learning and development. Seen on 5 pages, e.g. https://www.smartling.com/, https://www.smartling.com/software/translation-analytics/, https://www.smartling.com/software/cat-tool/
How to fix it
Shorten the heading so it does not crowd the visual hierarchy.
Localized terminology cannot be verified
The supplied evidence lists multiple locales but exposes only English page content, so terminology consistency across localized pages cannot be assessed.
Found here
What we saw
"locales":["da","de","en","es-mx","fr-ca","it","nl","pt","se","zh"] and the shown page has "htmlLang":"en" with headings such as "Transform translation into a growth engine".
How to fix it
Provide equivalent localized page extracts for comparison of recurring product and business terms.
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